Growing 5% to 20% a year
can be difficult to impossible.

This is understandable considering up to 40%
of media plans do not match how
customers want to be communicated with.

All too often campaigns are based
on past plans, sector statistics, or
competitor’s activity.

An absent customer’s voice means media plans and
campaigns won’t match their actual buying behaviour;
a gap of $100,000′s in revenue can easily grow
as full shopping basket opportunities are missed.

Asking your customer what they want
can totally change short
and long term planning. 

Statistically driven data directly from your customers
can lead to rebranding, re-prioritizing, repositioning,
and revitalizing your plans.

It’s not unusual for customers to
identify 10% to 40% better methods
for capturing their interest and dollars. 

Reallocating budget and refocusing can revitalize
priorities without more resources.  Breakthroughs can
be pursued with reduced risk. And, real sales and profit
increases can be impacted short and long term.

EM3′s goal is to identify waste, customer’s needs, and breakthroughs.

We ask your team about priorities and review past marketing to better understand
your customers and company.

EM3’s research specialization revolves around one question,
“how do your customers want to communicate with you?”

The real value of our work goes beyond tailored research and reporting. We apply proprietary analytical modules to your data and reveal strategic insights and pragmatic breakthroughs.

Media Plan Mapping
+ Synopsis